Butter Me Up!
20 March 2014
What IS the very first Posh product? It was 100% healing, fabulous shea butter, with just a touch of essential oil and natural fragrance. That’s it - the first one. It’s the Healer. It took a few months to talk our attorney into that (you can’t claim it’s “THE HEALER” what is the liability?!), but it was just too much goodness, and it really was a healer - and I didn’t let up. She and I made some compromises, and viola! Once The Healer was established and in my hands, it seemed like there just weren’t enough places to put this fabulous product.
I have battled dry skin my WHOLE life, and not too long before I started really rolling along this whole Posh concept, I had discovered the miracle shea butter is. I soon discovered it was good for just about anything you can think of.
I have a son who’s dealt with a little bit of eczema his whole life. I put a little on a spot on his forearm and Bam - cleared it up. Gone. Next, I tried it on a burn (turns out swapping trays of hot cookies around on oven racks while talking on the phone at the same time is trickier than you might expect) - instantly much relieved. Gone in a day or two. No stinging burn. No scar. Pretty soon, I felt like that dad with the Windex on “My Big Fat Greek Wedding” - I can put that stuff on EVERYTHING: lips, abrasions, I’m rubbing it around in my hair... Fast-forward a few years and now we have this army of thousands of us whipping out our Healers to aid all that is wrong with the universe. Our own, natural “Windex”. Shea butter is a miraculous phenomenon!
It’s been used for thousands of years for just about anything and everything you can think of. It hails from the savannah of Western Africa. It’s name means sacred. That gives you a little bit of an idea of just how much shea butter is revered. It really is one of Nature’s wonders. Many African cultures use it for everything: medicine, cooking, cleaning, hair treatments, sun protection, and much more. It’s also remarkable to note that the shea tree doesn’t flower until it’s at least 20 years old, and it can live up to 200 years. It was traditionally women who harvested, crushed, and boiled the nuts to extract the butter. It’s like it’s been our job to share this miracle for centuries.
The properties that we love shea butter for at Posh are almost uncountable. It’s loaded in unsaturated fats, vitamins, and allantoin. It’s skin’s “super-food”. Just a few of it’s best benefits and uses for skin and hair include:
preventing wrinkles / fine lines
scar repairing
antioxidant
anti-inflammation
deep moisturizing
skin strengthening
skin protecting
UV protecting
skin regenerating
collagen production stimulating
minor cuts and burns healing
muscle ache healing
non-pore clogging
extremely gentle
calming and anti-irritant
eczema
psoriasis
rash
hives
insect bites
plants contact dermatitis
skin cracks
burns
minor cuts
You’ll notice just how fond of shea butter Perfectly Posh is. The Healer is our strongest seller, but it’s in just about everything we sell. Because your skin loves it, your hair loves it -- all of you LOVES it, we make sure it’s in our products in abundance. We use the most responsibly-sourced suppliers to get us the cream of the crop. It’s refined with a very careful, gentle, and nutrient-preserving process. We refine with fine mesh screens, and usually no heat. It’s always done completely without chemicals so that you know you’re getting the safest, gentlest and most nourishing butter possible. It’s softened and cleaned to keep it stable so you can carry it around with you easily no matter where you go. The process preserves the highly-effective bionutrients. You’ll feel the difference every time you use it. Whether you’re applying lovin’ to your lips, dabbing a bit on a dry elbow, or diving into a jar of butter, you can’t beat the good that shea butter does. It truly is a miracle of nature. Bring it on. I love telling everyone now: I used to have really dry skin. Shea butter is a big reason I can say “I used to.” Butter me up, baby.
Stop by and check it all out www.perfectlyposh.com/shaleenague
